Ludus Novus · Marian van der Elst
How to grow revenue in 60 dayswithout chasing new customers, spending more on ads, or working more hours.
There is one leak on the path from first inquiry to sale. You can't see it, because you're standing in it. I find it in ten days.
Thirty minutes, free. Bring whatever numbers you have.
You're working harder than last year, and revenue is flat.
Everyone you ask gives you the same answer in a different wrapper: more visibility, more content, a new funnel. You've tried some of it. It cost you time and gave you almost nothing back.
And late at night you wonder whether it's the market, the timing, or you.
It's none of them. There is a leak on your path to the customer, and you don't know it's there.
I come out of the direct-response world, and for years I had one answer for every stalled business: build something new.
Then a client hired me to fix his marketing. His ads were bringing inquiries, and the inquiries weren't turning into customers. I already had the new funnel drawn up in my head. Out of habit, I laid his numbers side by side first, step by step, and there it was. His ads were beating his industry average. The leak sat two steps further down the path, in a place nobody was looking, because everyone was staring at the ads. A new funnel would have poured more money into the same hole.
I had seen this before, in a different life. As an executive at a corporation, I sat in a room where everyone agreed to build, and I asked the one question nobody wanted asked. The project stopped before half a billion went out the door. It didn't take a new analysis. It took someone willing to ask.
That's the whole realization. Your business is rarely broken. There is one leak on the path from first inquiry to sale, and the person doing the work never gets to ask the one question that reveals it. I ask it.
Who I Am
I spent nine years as an executive at a Swiss energy company, where one question of mine stopped half a billion in bad investment. Then I built three companies of my own and handed them on. For the past six years I've worked in direct response, including a launch I prepared for a physician that did 120,000 euros in ten days. Along the way I learned one thing that changed how I work: every business problem is a marketing problem, and before you need something new, you almost always need to reuse something you already have, turn one screw, or release one brake. A forty-foot fall in 2015 taught me to stop waiting to say what's true.
What I've Already Found
The client with the good ads
He hired me because his inquiries weren't becoming customers. His ads were beating his industry average. The leak sat two steps down the path, where nobody had looked. A new funnel would have fed it at a higher price.
The physician with the one launch
I prepared a launch for him that did 120,000 euros in ten days. The valuable part wasn't the number. It was that the launch was repeatable, and that without someone insisting on it, he never would have run it again.
The third case is yours
The third case is yours, if you want it. This spot stays open until it's filled.
The Leak
Every customer walks a chain of steps, from the first ad or referral to the purchase and the repeat purchase. People fall off at every step. That's normal. But almost always there is one step where far too many fall off, or where something is missing entirely, and nobody sees it, because everyone is staring at the step that hurts.
That leak can be anywhere. In the ad that once worked and got switched off. On the page where prospects leave. In the follow-up that doesn't exist. In the offer you stopped making. In the price. In the channel that brings inquiries that never buy, and that you still pay for every month. Or in the customers who bought once and were never asked again.
I lay the numbers for every step side by side, and I find it. Then we fix it. Not with something new, but with what you already have and what's missing at that one step.
Who This Is For
I work with conscious business owners who know their craft and whose product or service genuinely does something good for people or for the planet. Whether you make things, sell things, treat people, teach, or lead a team is secondary. What matters is this: you've been in business for years, you have customers and numbers, and you don't want to do more. You want to get more out of what you have.
After
After sixty days, the leak is closed, and you know which one it was. The ad runs again and brings the right prospects. The page keeps more of them. The follow-up happens. The offer is back. More of your inquiries become customers, and you didn't need more inquiries to get there. And you know the numbers of your path, step by step, so the next leak won't hide from you.
The Plan
- First, we talk for thirty minutes, and you bring what you have.
- Second, ten days later the leak is on one page in front of you.
- Third, sixty days later it's closed, and your path runs better than before.
The Offer
Found Money. Sixty days. Three phases.
Find it
We sit down, you, your team if you want, and me, and we walk your path from first contact to sale, step by step, with the numbers you have. What's missing, we pull from your books, your calendar, your shop, and your ad account. I put it all into my template, and then I see the leak. You get it on one page: what's missing, what it's costing you, and what we'll do about it.
Fix it
We do the one thing that closes the leak. If it's the ad that got switched off, we switch it back on. If it's the page where prospects leave, we change it. If it's the missing follow-up, we build it. If it's the offer you stopped making, we make it again. If it's customers who were never asked again, we ask them. I write what needs writing and run the execution. You approve.
Lock it in
What worked becomes a permanent part of your path, so it doesn't quietly disappear the moment you're back inside your craft. You keep the overview of your numbers, step by step, and we look at it together on day thirty and on day sixty, so you can spot the next leak yourself.
$16,900
Your part is about four hours over sixty days.
Two engagements a month, no more, because I'm inside every one of them.
$16,900 back in 60 days. Or I keep working.
Before we start, we agree in writing what “additional revenue” means, usually your average of the last two months. If Found Money doesn't bring you at least $16,900 in additional revenue within sixty days, I keep working for up to another sixty days at no further fee, until it does. The one condition is that you deliver access and approvals on time and keep running what we switched on.
I built the guarantee this way because I don't expect to honor it. In a business that has run for years, it's rarely one leak. Usually it's three. We take the biggest.
If you'd rather bet than trust, pay $8,900 fixed plus a quarter of the additional revenue in the first 120 days. If you believe in the result, take the fixed price, because it's cheaper. If you don't, take the bet.
Next open start: on request.
The first step costs you thirty minutes. After that you'll know where your money is sitting, whether we work together or not.
Questions
The Second Door
Found Money gets more out of what you have. Sometimes it shows something bigger along the way: that no single leak is missing, but that the offer itself is no longer the one you stand for. That's what the Rope is for. Five days in the Alps, eight business owners, and at the end your offer, clear and online. It isn't the continuation of Found Money. It's a separate decision, and most people won't need it for a long time.
Who This Is Not For
Without customers there is nothing to find. If you only want to buy more reach, you need an agency; I first look at whether what you already pay for brings customers. And if you sell something that helps no one, I'm the wrong man, however good the numbers would be.
PS
There is one leak. You can't see it, because you're standing in it. I see it, because I ask the question nobody asks you.
The question isn't whether there's money sitting in your business. The question is whether you want it back. Thirty minutes is enough to know.
Articles — so I'm easier to find on Google ;-)
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