Terms of Service

1. Scope and Contracting Party

These Terms of Service ("Terms") apply to all services provided by LudusNovus LLC ("Provider") under the brand "The One Thing" (or its German equivalent "Die Kernsache"). The Provider is a Limited Liability Company organized under the laws of the State of New Mexico, USA, with its principal place of business at 1209 Mountain Road Pl NE, Ste N, Albuquerque, NM 87110, USA.

By placing an order, the client accepts these Terms. Deviating conditions of the client apply only if confirmed in writing by the Provider.

2. Description of Services

The Provider delivers strategic advisory services for owner-operators. The specific scope depends on the engagement format booked:

The One Thing: A 90-minute strategic advisory session (in person, by video, or by phone) plus a written diagnosis of one page. The written diagnosis contains the central insight from the session, concrete recommended actions, and the next actionable step. The written diagnosis is delivered within 48 hours after the session concludes.

The Operation: A six-week on-site engagement as a covert implementation intervention. The Provider acts authorized by the owner, while appearing to staff as an "external advisor" or "strategy partner." The specific role and scope are agreed in writing on a case-by-case basis. The Operation is offered with a strict limit of three engagements per calendar year.

3. Client Obligations

The client is obligated to provide all relevant information, materials, and feedback necessary for the advisory work in a timely and complete manner. This includes in particular:

• Truthful completion of the intake form
• Timely provision of business information relevant to the diagnosis
• Active participation in the session
• For The Operation: authorization vis-à-vis the team and access to necessary information and personnel on site

If the client withholds material information or provides knowingly false information, the quality of the diagnosis may be compromised. In such cases, the Same Day Refund under § 5 does not apply.

4. Fees and Payment

4.1 Pricing

Fees are as published on the Provider's website at the time of order:

• The One Thing: USD 3,500 or EUR 3,000 (depending on language version and client home currency)
• The Operation: USD 75,000 or EUR 60,000 (depending on language version)

All prices are final. Any applicable sales tax or VAT is stated according to applicable law or included in the price.

4.2 Payment Terms

The One Thing: The full fee is due before the session takes place. A session is only scheduled after payment is received.

The Operation: 50% of the total fee is due before the engagement begins, with the remaining 50% due after three weeks of Operation duration.

4.3 Late Payment

In case of late payment, the Provider may suspend performance until payment is received in full. Scheduled sessions are rescheduled by mutual agreement in such cases.

5. Same Day Refund (applies exclusively to The One Thing)

Within 24 hours of receiving the written diagnosis, the client may request a full refund of the fee by sending a message containing the word "refund" or "zurück" to info@ludusnovus.com, if the diagnosis contained no new insights for them.

No justification is required. The refund is processed on the same business day the refund request is received, provided the request arrives before 4:00 PM Central European Time (CET). Requests received later are processed on the next business day.

The Same Day Refund does not apply to The Operation. For The Operation, the terms under § 7 apply.

6. Confidentiality

Both parties commit to treat all information obtained during the engagement as confidential and not to share it with third parties. This applies in particular to business strategies, financial data, personnel matters, and unpublished business developments.

This obligation continues indefinitely beyond the end of the business relationship.

The Provider may use fully anonymized insights from advisory engagements — with no possibility of client identification — in publications, blog posts, LinkedIn posts, or talks.

7. Early Termination of The Operation

Should The Operation be terminated by mutual agreement before the agreed six weeks have elapsed:

• If terminated within the first two weeks, a refund of 25% of the already paid fee is possible
• If terminated between weeks three and four, no refund is granted; the second payment installment is no longer due
• If terminated from week five onwards, the full fee is due

Unilateral termination by the client is only possible for good cause. A good cause does not exist in particular when the client decides not to implement the identified measures.

8. Copyright and Usage Rights

Upon full payment, usage rights to the written diagnosis (The One Thing) and to the results of The Operation transfer to the client. The client receives the unrestricted, temporally and geographically unlimited right to use these contents.

The Provider retains the right to apply the underlying methods, frameworks, and heuristics in other engagements. The diagnostic methodology itself is not subject to the transfer of rights.

9. Limitation of Liability and No Guarantee

The Provider delivers services to the best of their knowledge and judgment, based on their experience. No guarantee is given for specific business outcomes — in particular, no guarantee for revenue increases, improved competitive position, successful implementation of recommendations, or specific cashflow improvements.

The advisory work does not replace specialized advice from tax advisors, lawyers, auditors, or physicians. The client bears sole responsibility for business decisions made on the basis of the advisory work.

The Provider's liability is — to the extent permitted by law — limited to the fee actually paid by the client. This applies in particular to lost profits, revenue shortfalls, or other indirect damages.

This limitation of liability does not apply to intent or gross negligence, or to damages arising from injury to life, body, or health.

10. Force Majeure

The Provider is not liable for delays or non-performance due to circumstances beyond reasonable control (in particular natural events, government measures, technical failures at third-party providers, illness of the Provider). Scheduled sessions are rescheduled by mutual agreement in such cases. A refund is only made if rescheduling is not possible.

11. No Right of Withdrawal for Business Clients

Since the Provider contracts exclusively with entrepreneurs, self-employed individuals, and legal entities — and the contract relates to their business or professional activity — there is no right of withdrawal under consumer protection law.

The Same Day Refund under § 5 is a voluntary service of the Provider and does not replace a statutory right of withdrawal.

12. Governing Law and Jurisdiction

These Terms are governed by the laws of the State of New Mexico, USA, excluding its conflict of laws principles and the UN Convention on Contracts for the International Sale of Goods (CISG). Exclusive jurisdiction is Albuquerque, New Mexico, USA.

For clients based in the EU or Switzerland: Mandatory consumer protection provisions of the client's country of residence or registration remain unaffected to the extent applicable and the client actually qualifies as a consumer under the respective legal system.

13. Severability

Should any provision of these Terms be or become invalid, the validity of the remaining provisions remains unaffected. The invalid provision shall be replaced by a regulation that comes closest to the economic purpose of the invalid provision.

14. Changes to These Terms

The Provider reserves the right to amend these Terms at any time. For existing contractual relationships, the version valid at the time of the order applies.

15. Contact

LudusNovus LLC
Marian van der Elst, Managing Member
1209 Mountain Road Pl NE, Ste N
Albuquerque, NM 87110, USA
Email: info@ludusnovus.com