The second door

The Rope

Your offer stopped fitting you a while ago. Five days in the Alps, and by the last night the new one is live, with a price you can say out loud.

Next Rope: on request. Eight seats, and a call with me before anyone gets one.

Who it’s for

Owners who know their craft and sell something the buyer is better off for having bought. You’ve been trading for years, you have customers, and you can feel that the offer no longer fits the person selling it. Whether you treat, teach, make, trade or run a team doesn’t matter much here.

Not for anyone who has never sold anything. Not for anyone after a comfortable week, because in the circle people say what they see. And not for anyone looking for a coach. I don’t sit beside you. I walk ahead and you follow.

The question

The Business X-Ray pulls out what your business already holds. Every so often it turns up something else instead. Nothing is leaking. You have simply spent years selling an offer you stopped believing in. It still works. It just isn’t yours. You moved on and it didn’t.

No amount of tuning fixes that. What fixes it is the one question you can’t get to at your desk, because the phone keeps going. Which offer could you sell without bending yourself out of shape?

Nobody answers that in front of a screen. You answer it with an empty head, tired legs and a long view. That’s what the mountain is for.

What happens

  1. Before the mountain

    The call

    One hour, just the two of us. I want to know what you can do, what you sell, and where those two stopped matching. Then we both decide whether you’re in.

  2. On the mountain

    Five days

    A house in the Alps, eight owners, and a mountain guide for anything off the path. Mornings are for moving. Hiking, ski touring or climbing, depending on the season and who’s there. You don’t need to be an athlete. You need to be willing to get out. Afternoons are the circle, and everyone takes a turn in the middle. I read what you can do at your core, and we build the one offer you can sell without bending, price and all. Then the other seven tell you what they’d buy and what they wouldn’t. No survey you ever run will beat that.

  3. On the last night

    Your offer is live

    Not on paper. Online. The Frequenz-Prinzip team builds your offer page during the week out of whatever the circle turns up, and on the fifth evening you show it to the other seven with a price and a button on it. You don’t go home with a feeling. You go home with a link you can send people.

  4. After the mountain

    Base Camp

    Anyone who wants it meets the other seven and me once a month online and shows what came of the offer. Base Camp is included, for as long as you want it.

What you take with you

This is the work I’ve been doing with Frequenz-Prinzip for years, squeezed into five days and one mountain. We start with your essence, which is what you can do at the core and what people come to you for even when they can’t put it into words. Then your operating principle, the way you go about it that nobody can lift, because it’s you. Positioning falls out of those two: who you’re for and what people call you in to do. And out of that comes an offer with a price you can say out loud on Monday without going red. By the fifth evening it’s live.

Who I am

Twelve years as an executive in trading, sales and strategy, and four companies built. I know from the inside what it feels like to run something that stopped fitting you. The last six years I’ve spent with people who can do something others need, working on their essence and their offer, and with Frequenz-Prinzip we turn that into positioning and websites. What I hear back most often is that I can see what someone does at their core before they can say it themselves. I’m a freerider and a climber. None of the best decisions of my life were made at a desk.

The price

8,900Dollars

Included:

  • the call beforehand, one hour, you and me
  • five days in the Alps with lodging, meals and a certified mountain guide
  • your seat in the circle with seven other owners
  • your essence page: what you can do at your core, how you do it, for whom, and at what price
  • your offer page, live, built by Frequenz-Prinzip during the week
  • Base Camp afterwards: the monthly circle, for as long as you want it

Getting there and back is on you.

Eight seats, and no refunds. That’s exactly what the call beforehand is for. If I can see it isn’t a fit, I say so first and you pay nothing.

Questions

A five-day format by Ludusnovus in the Alps. Eight owners, one house, one mountain guide. Movement in the morning, the circle in the afternoon. By the last night your new offer is live, with a price. It costs 8,900 dollars including lodging, meals and the guide. There is one call with me before every seat.
You have to be able and willing to walk. Everything in the terrain is led by a mountain guide, and nobody has to climb who doesn’t want to.
No. A retreat ends with a feeling and a notebook. The Rope ends with an address you can pass on. And an offer that can be sold the Monday after, with a price and a button. Not almost finished. Finished.
Then you spent five days hearing from eight people what they would buy. You know more than you did. And in the call beforehand I only take people where I can see that it works.
Yes, and most people do. The Business X-Ray gets out what is there. The Rope builds what is missing. How it works is on its own page: The Business X-Ray
Frequenz-Prinzip is the agency I build positioning and websites with. On the mountain the work happens, in the valley it becomes a page. Both are the same method.

Next Rope: on request

Put your name down and I’ll come back to you for the call. After that we both decide.

One call with me before every seat. Eight seats.