Ludus Novus · The Second Door

You outgrew your offer. It just hasn't noticed yet.Five days in the Alps. By the last night, the new one is live, with a price you can say out loud.

Next Rope: on request. Eight seats. Nobody is confirmed without an hour on the phone with me first.

Who This Is For

This is for owners who are seriously good at something people need, and whose product or service does real good for people or for the planet. You've been at it for years. You have customers. And lately you can feel a gap between the work you love and the thing you sell. Whether you heal, teach, build, sell, or lead a team doesn't matter much.

It's not for people who haven't sold anything yet. It's not for people who want everyone to get along; in the circle, we say what's true. And it's not for people who want a coach. I don't sit beside you. I walk ahead, and you keep up.

The Question

Found Money pulls more out of what you already have. Sometimes it turns up something else along the way: nothing is leaking, but you've been selling an offer for years that you no longer believe in. It works. It just isn't yours anymore. You changed. Your offer didn't.

No amount of optimizing fixes that. What fixes it is the one question you can't ask at your desk, because your desk is where the phone rings: What's the offer you could sell without bending yourself out of shape?

You don't answer that on a screen. You answer it when your head is empty, your legs are tired, and you can see for fifty miles. That's what the mountain is for.

What Happens

Before the mountain: the call

One hour, just you and me. I want to know what you're great at, what you sell, and where those two things drifted apart. Then we both decide whether you're coming.

On the mountain: five days

One house in the Alps, eight owners, and a certified guide for anything off the trail.

Mornings, we move. Hiking, ski touring, or climbing, depending on the season and the group. You don't have to be an athlete. You have to be willing to move.

Afternoons, the circle. Everyone gets their turn in the middle. I read what you're really good at, and together we build the one offer you can sell without flinching, with a price on it. The other seven tell you what they'd pay for and what they wouldn't. That's worth more than any survey you'll ever run.

The last night: your offer is live

Not on paper. Online. Over the week, the Frequenz-Prinzip team turns what comes out of the circle into your offer page, and on the fifth evening you show it to the other seven, price and button included. You don't go home with a feeling. You go home with a link you can send to someone on Monday.

After the mountain: the rope holds

If you want, you meet the other seven and me once a month online and show what the offer has become.

What You Take Home

This is the work I've been doing for years through Frequenz-Prinzip, compressed into five days and one mountain. We find your essence: the thing you're really good at, the thing people come to you for even when they can't name it. We find your way of working: how you do it, which nobody can copy, because it's you. That becomes your positioning: who you're for and what people hire you to do. And that becomes an offer with a price you can say out loud on Monday without looking at the floor. By the fifth night, it's online.

Marian van der Elst, founder of Ludus Novus
Marian van der Elst, founder of Ludus Novus

Who I Am

I spent nine years as an executive at a Swiss energy company, then built three companies of my own and handed them on. I know exactly what it feels like to run something that stopped fitting you. For the last six years I've worked with people who are good at something others need, on what they're really selling; through Frequenz-Prinzip, we turn that into positioning and websites. The thing clients tell me most often is that I see what they're actually good at before they can put it into words. I ski off-piste and I climb, and every big decision I got right, I made a long way from a desk.

The Price

$8,900

That covers:

  • the call, one hour, just you and me
  • five days in the Alps with lodging, meals, and a certified guide
  • your seat in the circle with seven other owners
  • your one-page essence: what you're really good at, how you do it, who it's for, and what it costs
  • your offer page, live, built by Frequenz-Prinzip during the week
  • the monthly circle afterward, for as long as you want it

Travel is on you.

Eight seats. No refunds. The call is your safety net: if I can see it won't work for you, I say so before you pay a cent.

Questions

You have to be able and willing to walk. Anything off the trail is led by a certified guide, and nobody climbs who doesn't want to.
No. A retreat ends with a feeling and a notebook. The Rope ends with a link you can send and an offer you can sell the following Monday. Price on it, button on it. Not almost done. Done.
Then you've had eight people tell you for five days what they'd pay for, and you know a lot more than you did. But I only bring people up the mountain when the call tells me it's going to work.
Yes, and most people do. Found Money pulls out what's already there. The Rope builds what's missing.
Frequenz-Prinzip is the agency I run for positioning and websites. The work happens on the mountain. Down in the valley, it turns into a page. Same method, two altitudes.

Next Rope: on request.

Put your name on the list, and I'll reach out to set up the call. Then we both decide.