Notes | Ludusnovus

Notes

Three pieces, each answering one question. Not a collection built on spec.

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More revenue without more ad spend

More revenue without more ad spend almost always comes from a step that already exists. Why the arithmetic is brutally simple and where to apply it.

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Three consultants, three recommendations, nothing moved. It’s rarely the consultants. It’s that every recommendation started with the word new.

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Going inside blind isn’t a failure, it’s what experience costs. What the curse of knowledge has to do with it, and how to catch it in yourself.