Questions

The Business X-Ray is a sixty-day engagement. I measure every step of your path, from the first inquiry to the repeat purchase, find the step where you’re losing money inside the first ten days, fix it in weeks two through six, and lock it in by day sixty. It costs 16,900 dollars, and I take two clients a month.

The price is 16,900 US dollars, or 14,900 Swiss francs. That covers the numbers call, the diagnosis, the implementation of the one measure, the numbers cockpit and the reviews on day thirty and day sixty. There is a second form: 8,900 dollars fixed plus a quarter of the additional revenue in the first hundred and twenty days. If you believe in the result, take the fixed price, because it is cheaper. If you don’t, take the bet.

Sixty days. The diagnosis is ready after ten days. The measure runs in weeks two through six. Through day sixty it gets locked in and reviewed.

About four hours over the sixty days. The biggest block is the numbers call at the start. After that it is approvals and short questions. I write what needs writing and I run the implementation.

You know that after thirty minutes, before you pay anything. In the first call we walk your steps. If I can’t tell you there where I would look first and why, you have your answer.

Yes, and that is the normal case. Almost nobody has them the way I need them. We pull them out of bookkeeping, the calendar, the shop and the ad account, and where a number does not exist we write that down instead of estimating it. A missing number is a finding in itself.

No. The leak can sit at any of the seven steps, from the ad to the referral. Existing customers are a common leak because they get looked at least often, but they are one of many. Just as often it is a switched-off ad, a page where people drop out, or an offer that was never made a second time.

Yes. I look at whether your ads bring customers or only inquiries. What works stays. What was switched off without cause, I switch back on. What eats money, I stop. We work with the budget you already spend.

You don’t have to be, and I would advise against it. What I build is not more pressure, it is the step that has been missing. A follow-up that happens is not pressure. An offer made a second time is not pressure. Most of the money that goes missing sits in things that simply never happen.

If the sixty days do not produce at least 16,900 dollars in additional revenue, measured against the average of the two months before, I keep working at no further fee for up to another sixty days. We put the conditions in writing beforehand. I need access, I need approvals, and the agreed measure has to run. With long buying cycles, binding commitments and deposits count.

Not inside the Business X-Ray. If something has to be built after the diagnosis, Frequenz-Prinzip does it, a Ludusnovus brand. That is a separate engagement and a separate invoice. I look first at whether anything has to be built at all, and most of the time it doesn’t.

Then that is not an obstacle. I don’t replace your agency and I don’t poach you from them. I measure which step is losing money, and often it is a step your agency isn’t responsible for. If the leak sits in the ad account, I say that just as plainly.

Yes. I work in German and in English, with clients in the German-speaking countries and in the United States. The work runs over video and phone. Your location makes no difference to the process.

For founders without revenue, because without customers there is nothing to find. For anyone who only wants to buy more reach, because that is what agencies are for. And for anyone selling something nobody is better off for having bought, however good the numbers are.

The Rope is the second door. Five days in the Alps, eight owners, and by the last night the new offer is live. It is meant for the case where the problem isn’t one step but the offer itself no longer being what you stand for. It is not a continuation of the Business X-Ray but a decision of its own, and most people don’t need it for a long time.

With thirty minutes over video, no charge. You bring what you have. After that you know whether and where you are losing money, whether we work together or not.