The price

What the Business X-Ray costs

16,900 dollars. Or 14,900 Swiss francs. It is a flat price for sixty days, not a day rate and not an estimate, and I take two clients a month.

Most firms in this business won’t put a number on their website. They bill by the day, and nobody knows up front how many days there will be. I think that is the wrong deal for both of us. It pays for turning up rather than for finishing, and it quietly rewards whoever takes longest.

What the price buys

  • The numbers call. We walk your path from first contact to repeat purchase, one step at a time, on whatever figures you already keep.
  • The finding, day ten. One page. Every leak, ranked by what it costs you a month, and the measure for the one at the top.
  • The costliest leak, sealed. I write the copy and run the work. Anything further down the list that closes without a project of its own comes along free. You sign off on every line.
  • Your numbers cockpit. Every step in one view, with its figures, including what the leaks still open are costing you. Yours to keep.
  • Two reviews. Day thirty and day sixty, against the numbers, not against a feeling.
  • The guarantee. Sixty days that don’t throw off 16,900 dollars in new revenue buy you another sixty at no further fee.

Two ways to pay

Flat fee
16,900 dollars · 14,900 Swiss francs
Or a share
8,900 dollars up front plus a quarter of the extra revenue in the first hundred and twenty days
Length
Sixty days, three phases
Your time
About four hours
Slots
Two clients a month
Invoicing
Half on signature, half when the finding lands

Picking between them is a bet on the outcome. If you think this will work, the flat fee wins at every level of success. If you don’t, the share means you pay more only once more money has arrived.

What the price leaves out

A new site, a new positioning, a new channel. Should the finding call for any of those, Frequenz-Prinzip builds it as its own job on its own invoice, and you decide whether you want it at all.

Extra ad budget isn’t on the list either. We work what you already spend.

What to hold it against

Day-rate consulting costs whatever number of days it turns into, and that gets settled while the meter runs. An agency costs you again every month it keeps going. This costs 16,900 dollars once and stops on day sixty.

The comparison that decides it isn’t on that list, though. It is in your own numbers. Work out what your biggest leak costs you for every month it stays open. If that figure beats the fee, you have answered the price question without me.

Questions about the price

A flat 16,900 dollars, or 14,900 Swiss francs. That buys sixty days and everything in them: the numbers call, the finding, sealing the costliest leak, your numbers cockpit, and both reviews. No hourly billing, no change orders.
Yes. Pay 8,900 dollars up front and hand over a quarter of whatever extra revenue shows up in the first hundred and twenty days. If you think it will work, the flat fee is the cheaper bet. If you don’t, take the share.
No. A day rate pays me for turning up, and neither of us knows in advance how many days that will be. You get a fixed price for a fixed result. Whether it takes me eleven days or fifty is my problem.
Not from me. If the finding says something has to be built, a site or a positioning, that is Frequenz-Prinzip’s work on its own invoice, and you decide whether you want it. Most of the time nothing has to be built.
No. We work the budget you already run and switch off whatever is eating it. Turning an ad back on costs what it cost you before.
Roughly four hours across sixty days. The numbers call at the start is the bulk of it. After that it’s approvals and the odd question.
Half on signature, half when the finding lands, day fifteen at the latest. Anything else we agree goes in the written proposal.

Thirty minutes, no charge. Bring what you have.