The guarantee

The guarantee

Sixty days that don’t throw off at least 16,900 dollars in additional revenue buy you up to another sixty at no further fee, until they do. The benchmark is your own average over the two full calendar months before we start.

That is the whole promise. What follows is the part most guarantees leave out. What gets measured, what happens the day you invoke it, and what voids it.

The guarantee sits on the one measure that seals your costliest leak. Anything else we close along the way is thrown in free and isn’t covered by it. Any other arrangement and there would be nothing left to measure.

What gets measured

Your own average over the two full calendar months before we start. Anything the sixty days put above that line counts. Sell on a long cycle and signed commitments and deposits count as well, otherwise the guarantee would hang on the length of your sales cycle rather than on the work.

Which revenue counts and where the figures come from goes in writing before day one. A guarantee whose benchmark gets settled at the end isn’t a guarantee.

What happens the day you invoke it

I keep working. Up to another sixty days, no further fee, until the number is there. You don’t get the fee back, and that is deliberate.

Money back sounds like the better deal until you follow it through. Take the refund and you are standing exactly where you started, two months older, with the same leak open. Working on costs me more and is worth more to you.

What voids it

  • Switching off the measure we agreed on, changing it, or letting it lapse.
  • Access or approvals landing later than the deadlines we put in writing before day one.
  • Material information held back or knowingly misstated.

Those three aren’t an escape hatch. They are what makes it possible to tell what worked at all. And they sit in the contract before we start, not in small print afterwards.

What it doesn’t cover

It runs on the flat-fee Business X-Ray. Not on the revenue share, where I already have skin in the outcome, and not on The Rope, because five days in the Alps don’t turn into a revenue figure inside sixty days.

It is also not a promise of any particular business outcome beyond that extra work. Anybody promising you more is promising something they can’t hold.

Three questions to put to anyone selling you a guarantee

They work on me as well as on everybody else.

What exactly gets measured, and who sets the baseline?

A benchmark agreed at the end is a mood, not a guarantee. It belongs in writing before day one.

What happens in practice the day it triggers?

Money back, more work, or credit against the next job are three very different promises. Make them tell you which one they mean.

What do I have to do for it to hold?

A guarantee with no obligations on your side isn’t serious, because nobody can stand behind a result they aren’t allowed to work on. One with twenty conditions isn’t serious either. Three is about right.

Questions about the guarantee

Sixty days that don’t throw off at least 16,900 dollars in additional revenue buy you up to another sixty at no further fee, until they do. The benchmark is your own average over the two full calendar months before we start.
No, and the terms say so plainly. I pay it off in work, not in a refund. Take a refund and you still own the leak the money was running out of. Take the extra work and you end up with it closed.
Anything the sixty days put above your own two-month average. Sell on a long cycle and signed commitments and deposits count too, otherwise the guarantee would hang on your sales cycle rather than on my work. Which revenue counts, and where the figures come from, goes in writing before day one.
Switching off the measure we agreed, changing it, or letting it lapse. Access or approvals landing later than the deadlines we set in writing. Material information held back or knowingly misstated.
Because I don’t expect to pay it. In a business that has traded for years it is rarely one leak, and we take the biggest first. What it does is move the risk of how long this takes off you and onto me, which is where that risk belongs.
No. There you pay 8,900 dollars up front and a quarter of the extra revenue over a hundred and twenty days. I already have skin in that outcome, and stacking a guarantee on top would be the same promise twice.
No. Five days in the Alps with eight owners doesn’t turn into a revenue figure inside sixty days. What you get instead is a call before anyone is offered a place. If I can see it isn’t a fit, I say so and you pay nothing.

Thirty minutes, no charge. Bring what you have.